Mass Communication B.Sc

The Mass Communications B.Sc. program is designed to provide students with a comprehensive understanding of the dynamic field of mass media and communication. Through a blend of theoretical knowledge and practical skills, students will explore the various aspects of mass communication, including journalism, advertising, public relations, and media production. This program aims to equip students with the necessary tools to navigate the ever-evolving media landscape and contribute to the effective dissemination of information and messages in a globalized society.

Aims and Objectives: The aims of the Mass Communications B.Sc. program are as follows:

1. Develop a Broad Understanding of Mass Communication: The program aims to provide students with a comprehensive understanding of the theories, principles, and practices of mass communication. Students will explore the historical, social, cultural, and ethical dimensions of mass media, and develop a critical awareness of the impact of media on society.
2. Cultivate Professional Skills: The program aims to equip students with the practical skills necessary for a successful career in mass communication. Students will develop strong writing and storytelling skills, learn to create compelling content for various media platforms, gain proficiency in media production tools and techniques, and understand the principles of effective communication and persuasion.
3. Foster Media Literacy: The program aims to cultivate media literacy among students, enabling them to critically analyze and evaluate media messages, discern credible sources of information, and navigate the complexities of the digital media landscape. Students will develop the ability to engage with media in a responsible, ethical, and informed manner.
4. Promote Cross-Cultural Communication: The program aims to foster an understanding of the diverse cultural, social, and linguistic contexts in which mass communication operates. Students will learn to communicate effectively across cultures, respect and appreciate different perspectives, and address communication challenges in a multicultural society.

Learning Outcomes: By the end of the Mass Communications B.Sc. program, students will be able to:

1. Demonstrate a comprehensive understanding of the theories, concepts, and models that underpin mass communication.
2. Apply critical thinking and analytical skills to evaluate and interpret media content and its societal implications.
3. Develop proficiency in various forms of media production, including writing, journalism, advertising, public relations, and digital media.
4. Communicate effectively and persuasively in different media formats, adapting their communication style to various target audiences.
5. Employ ethical principles and professional standards in their media practices, demonstrating a strong sense of social responsibility.
6. Collaborate effectively in team environments, demonstrating strong interpersonal and communication skills.
7. Adapt to technological advancements in the field of mass communication and stay abreast of emerging trends and industry developments.
8. Apply research methodologies and tools to conduct media research, analyze data, and present findings in a coherent and persuasive manner.

1. Original Waec, or Neco certificate
2. Online/computer print of waec with scratch card attached
3. Transcript from previous university
4. Jamb result (Optional)
5. Two passport photos
6. Valid form of identification: [international passport, Voter’s Card, NIN, etc…]
7. Birth Certificate or Local government ID

Career Opportunities for Mass Communications B.Sc. Graduates:

1. Journalism: Graduates can pursue careers in journalism, working as reporters, news anchors, editors, or correspondents for newspapers, television networks, radio stations, or online media outlets. They can cover a wide range of topics, including politics, current affairs, sports, entertainment, or specialized areas like investigative journalism or feature writing.
2. Public Relations: Graduates can work in public relations agencies or in-house communication departments of organizations. They can develop and implement communication strategies, manage media relations, write press releases, organize events, and build positive relationships between organizations and their stakeholders.
3. Advertising: Graduates can work in advertising agencies, creating and executing advertising campaigns for clients. They can be involved in market research, creative concept development, copywriting, graphic design, media planning, and campaign management, helping clients promote their products or services effectively.
4. Digital Media: With the rise of digital platforms, graduates can explore opportunities in digital media companies, social media agencies, or content creation firms. They can specialize in content writing, social media management, video production, podcasting, or digital marketing, engaging audiences through various online channels.
5. Corporate Communications: Graduates can work in corporate communication departments of companies, handling internal and external communication. They can develop communication strategies, manage corporate branding, write corporate publications, coordinate employee communications, and handle crisis communication situations.
6. Media Production: Graduates can pursue careers in media production, working in television or film production companies, online video platforms, or multimedia organizations. They can be involved in scriptwriting, directing, producing, cinematography, editing, or visual effects, contributing to the creation of engaging and high-quality media content.
7. Market Research: Graduates can work in market research firms, conducting studies and analyzing data to help organizations understand consumer behavior, market trends, and preferences. They can design surveys, collect and interpret data, and provide insights to guide marketing strategies and decision-making processes.
8. Social Media Management: Graduates can specialize in social media management, working for companies or as independent consultants. They can develop social media strategies, create engaging content, manage online communities, analyze metrics, and implement digital marketing campaigns to enhance brand visibility and engagement.
9. Event Management: Graduates can pursue careers in event management, working for event planning agencies or in-house event departments of organizations. They can coordinate and manage various types of events, including conferences, exhibitions, product launches, and promotional campaigns, ensuring smooth execution and effective communication.
10. Academic and Research Institutions: Graduates can choose to pursue higher education or research positions in academic institutions, think tanks, or research organizations. They can contribute to the field of mass communication by conducting research, teaching courses, mentoring students, and publishing scholarly work.

The program cost at Yonevas Open University typically includes tuition fees, administrative fees, and access to digital learning resources. These resources includes course materials, online libraries, and other digital platforms that support the learning process. The cost structure may vary depending on the specific program and its duration.

Program length	Medium	Est. Cost	Begin/Term	Award Offered
8 semesters	Virtual	#84,000	Sept./Feb	Bachelors