Public Relations B.Sc

The Public Relations B.Sc. program is designed to provide students with a comprehensive understanding of the field of public relations and equip them with the necessary skills and knowledge to thrive in this dynamic and influential industry. Through a combination of theoretical foundations and practical applications, students will gain insights into the strategic communication techniques used to build and maintain positive relationships between organizations and their stakeholders. This program aims to develop competent and ethical public relations professionals who can effectively manage reputation, shape public perception, and navigate the evolving media landscape.

Aims and Objectives: The aim of the Public Relations B.Sc. program is to prepare students for successful careers in the field of public relations by:

1. Providing a Solid Foundation: The program aims to provide students with a solid theoretical and conceptual foundation in public relations, encompassing key principles, theories, and models that form the basis of effective communication strategies.
2. Developing Practical Skills: The program aims to equip students with practical skills in various areas of public relations, including media relations, crisis communication, event management, digital marketing, and strategic planning. Students will gain hands-on experience through case studies, simulations, and real-world projects.
3. Fostering Critical Thinking and Problem-Solving: The program aims to foster critical thinking skills and the ability to analyze complex communication challenges. Students will learn to identify stakeholder needs, anticipate potential issues, and develop strategic solutions to enhance organizational reputation and achieve communication objectives.
4. Cultivating Ethical Practices: The program aims to cultivate ethical values and professional standards among students, emphasizing the importance of integrity, transparency, and responsible communication. Students will explore ethical dilemmas in public relations and develop ethical decision-making skills.
5. Enhancing Digital Literacy: The program aims to enhance students' digital literacy skills, equipping them with the knowledge and tools to effectively navigate the digital landscape, engage with online audiences, and leverage digital platforms for strategic communication.
6. Promoting Collaboration and Teamwork: The program aims to develop students' collaboration and teamwork skills, recognizing the significance of working effectively with colleagues, clients, and stakeholders. Students will engage in group projects and presentations to enhance their interpersonal and communication skills.

Learning Outcomes: Upon completion of the Public Relations B.Sc. program, students will be able to:

1. Demonstrate a comprehensive understanding of the principles, theories, and practices of public relations.
2. Apply strategic communication techniques to build and maintain positive relationships between organizations and stakeholders.
3. Utilize effective media relations strategies and techniques to enhance organizational reputation and influence public perception.
4. Develop and execute comprehensive public relations campaigns, considering the needs of diverse audiences and utilizing a range of communication channels.
5. Employ digital tools and platforms to engage with online audiences, monitor conversations, and measure the impact of communication efforts.
6. Analyze and respond to crisis situations by developing proactive and effective communication strategies.
7. Apply ethical frameworks and professional standards to make responsible and ethical decisions in public relations practice.
8. Demonstrate effective teamwork, collaboration, and communication skills in a professional setting.

1. Original Waec, or Neco certificate
2. Online/computer print of waec with scratch card attached
3. Transcript from previous university
4. Jamb result (Optional)
5. Two passport photos
6. Valid form of identification: [international passport, Voter’s Card, NIN, etc…]
7. Birth Certificate or Local government ID

Career Opportunities for Public Relations B.Sc. Graduates:

1. Public Relations Specialist: Graduates can pursue careers as public relations specialists in various industries, including corporate, non-profit, government, and agency settings. They will be responsible for developing and implementing communication strategies, managing media relations, crafting press releases, organizing events, and maintaining positive relationships with stakeholders.
2. Media Relations Manager: Graduates can work as media relations managers, representing organizations and managing their interactions with the media. They will be responsible for building relationships with journalists, coordinating interviews and press conferences, and ensuring positive media coverage to enhance the organization's reputation.
3. Corporate Communications Officer: Graduates can work in corporate communications departments, handling internal and external communications for organizations. They will be responsible for crafting messages, managing employee communications, developing content for websites and social media platforms, and maintaining consistent brand messaging.
4. Digital PR Specialist: With the increasing importance of digital platforms in communication, graduates can specialize in digital PR. They can work on developing and implementing digital strategies, managing online reputation, engaging with audiences through social media, and monitoring online conversations to enhance brand image and engagement.
5. Event Manager: Graduates can pursue careers as event managers, organizing and coordinating public relations events, conferences, and promotional activities. They will be responsible for planning logistics, managing budgets, coordinating with vendors, and ensuring successful execution of events to promote organizations and build relationships.
6. Crisis Communication Specialist: Graduates can specialize in crisis communication, working with organizations to develop strategies and protocols to manage and mitigate crises. They will be responsible for rapid response, message development, stakeholder communication, and reputation repair during crisis situations.
7. Social Media Manager: With the growing influence of social media, graduates can work as social media managers, overseeing organizations' social media presence, creating engaging content, managing online communities, and monitoring brand sentiment. They will be responsible for developing social media strategies aligned with public relations objectives.
8. Government Relations Specialist: Graduates can work in government relations, representing organizations' interests and building relationships with government entities. They will be responsible for monitoring policy developments, advocating for organizations' positions, and facilitating communication between organizations and government officials.
9. Non-Profit PR Manager: Graduates can work in non-profit organizations, managing public relations efforts to raise awareness, secure funding, and engage stakeholders. They will be responsible for crafting compelling stories, managing media relations, coordinating fundraising campaigns, and promoting the organization's mission and impact.
10. Communication Consultant: Graduates can work as communication consultants, providing strategic advice and services to clients from various industries. They will offer expertise in public relations, reputation management, crisis communication, and media relations, helping organizations enhance their communication strategies and achieve their goals.

The program cost at Yonevas Open University typically includes tuition fees, administrative fees, and access to digital learning resources. These resources includes course materials, online libraries, and other digital platforms that support the learning process. The cost structure may vary depending on the specific program and its duration.

Program length	Medium	Est. Cost	Begin/Term	Award Offered
8 semesters	Virtual	#84,000	Sept./Feb	Bachelors